Marian devotion

Our Lady of the Incarnation

Adeje Patron (Tenerife) · Matrix Parish of Santa Ursula

In the south of Tenerife, Our Lady of the Incarnation es la patrona de Adeje, venerated in the parent parish of Santa Ursula. Canonically crowned in 1994, tradition says his image appeared on the coast in the early 16th century.

Main data

Place: Adeje (Tenerife) - Diócesis de Tenerife
Temple: Parish Matrix of Santa Ursula (central hornaine of the major altarpiece)
Image: Anonymous, 16th century, of candlestick, carved and polychrome wood
Canon coronation: 9 October 1994 · Party: 2nd Sunday of Pascua (La Rogativa)

History and origin

According to tradition, the primitive image was found in the early 16th century in the coastal area of La Enramadaafter the conquest of Tenerife. Pedro de Ponte moved her to Santa Ursula to protect her from the pirates, with the promise to take her to her first temple every year. It's Patron and "perpetual mayor" de Adeje, and his canonical patronage was proclaimed by the Holy See on May 8, 2022.

La Rogativa and the parties

His main party is the Second Sunday of Easter of Resurrection, con la célebre Rogative: The Virgin walks the "Camino de la Virgen" from Santa Ursula to the hermitage of San Sebastián in La Caleta, with stations and the emotional encounter with San Sebastián, co-patron of the municipality. In October it also celebrates its pilgrimage.

The canonical coronation

It was canonically crowned the 9 October 1994 by Bishop Felipe Fernández García.

Favors and popular devotion

Adeje entrusts his employer to the needs of the municipality and thanks him for the favors kept in the devout memory of the villa, without this constituting a formal ecclesiastical declaration.

"We welcome you, Holy Mother of God; do not give up the pleas that we address to you in our needs; but deliver us from all danger, O always a glorious and blessed Virgin."

The mystery of the Incarnation

To celebrate Mary of the Incarnation is to contemplate the moment when the Word became flesh in her bosom. She goes with him. Holy Rosarywhose first joyful mystery is precisely the Annunciation, with which the Virgin always leads us to her Son.

A flower for the Virgin

Pray an avemary for the village of Adeje and for those who venerate this advocation of Mary.

Pray Hail Mary
Sources: Wikipedia (Our Lady of the Incarnation, Adeje), Diocese of Tenerife and local tradition. The legend of finding and the adduced favors belong to popular piety. Consultation: July 2026.

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